In this episode of The eCom Growth Show, Danan interviews Rob Wiltsey, founder of VideoFresh, about the significance of video marketing for ecommerce, particularly for Amazon sellers. They discuss the importance of quality in video production, understanding the customer journey, and crafting effective sponsored brands video ads. Rob shares insights on maximizing product display page videos, using performance data to improve video effectiveness, and building a brand with video content both on and off Amazon. The conversation emphasizes the need for consistent, valuable content to engage customers and drive sales.