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Ep. 33 Stop Chasing Sales; Start Chasing Customers
If you’re focused on sales alone, you’re missing the real metric that scales your brand: customers.
In this episode of #TheeComGrowthShow, Ali Babul, Chief Evangelist at Trellis, shares how brands can shift from chasing ACOS and one-off sales to building sustainable growth by understanding LTV (Lifetime Value) and CAC (Customer Acquisition Cost).
In this episode you’ll learn:
• Why LTV and CAC matter more than ACOS
• How to use your halo ASIN to drive repeat customers
• Overlooked strategies to improve LTV on Amazon
• The future of ads and audiences with Amazon Marketing Cloud
• How to shift from one-time sales to customer-based growth
🔗 Connect with Ali:
LinkedIn: https://www.linkedin.com/in/alibabul/
Instagram: https://www.instagram.com/alibabul/
YouTube: https://www.youtube.com/@gotrellis
Trellis: https://www.gotrellis.com
⏱️ Timestamps
00:00 – Intro & catching up with Ali Babul
08:47 – Who is Ali Babul & what is Trellis?
10:04 – Why brands need to understand LTV and CAC
14:14 – What is AOV & why it matters for Amazon brands
16:08 – Finding your halo ASIN to drive profitable growth
19:47 – Applying offline retail fundamentals to Amazon
21:22 – The role of advertising in Amazon growth
25:41 – Using AMC to target real customers, not just keywords
29:38 – Overlooked ways to influence LTV on Amazon
31:14 – Why brands misunderstand customer acquisition costs
33:06 – Where to start to improve LTV:CAC ratio
36:40 – Mapping your customer’s purchase journey
38:31 – How Trellis can help Amazon brands grow profitably
#eCommerceGrowth #CustomerAcquisition #Trellis
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
📺 YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
View all episodes
By The eCom Growth ShowIf you’re focused on sales alone, you’re missing the real metric that scales your brand: customers.
In this episode of #TheeComGrowthShow, Ali Babul, Chief Evangelist at Trellis, shares how brands can shift from chasing ACOS and one-off sales to building sustainable growth by understanding LTV (Lifetime Value) and CAC (Customer Acquisition Cost).
In this episode you’ll learn:
• Why LTV and CAC matter more than ACOS
• How to use your halo ASIN to drive repeat customers
• Overlooked strategies to improve LTV on Amazon
• The future of ads and audiences with Amazon Marketing Cloud
• How to shift from one-time sales to customer-based growth
🔗 Connect with Ali:
LinkedIn: https://www.linkedin.com/in/alibabul/
Instagram: https://www.instagram.com/alibabul/
YouTube: https://www.youtube.com/@gotrellis
Trellis: https://www.gotrellis.com
⏱️ Timestamps
00:00 – Intro & catching up with Ali Babul
08:47 – Who is Ali Babul & what is Trellis?
10:04 – Why brands need to understand LTV and CAC
14:14 – What is AOV & why it matters for Amazon brands
16:08 – Finding your halo ASIN to drive profitable growth
19:47 – Applying offline retail fundamentals to Amazon
21:22 – The role of advertising in Amazon growth
25:41 – Using AMC to target real customers, not just keywords
29:38 – Overlooked ways to influence LTV on Amazon
31:14 – Why brands misunderstand customer acquisition costs
33:06 – Where to start to improve LTV:CAC ratio
36:40 – Mapping your customer’s purchase journey
38:31 – How Trellis can help Amazon brands grow profitably
#eCommerceGrowth #CustomerAcquisition #Trellis
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
📺 YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.