In this episode of The eCom Growth Show, Danan Coleman and Tyler Jefcoat discuss the biggest accounting mistakes that Amazon sellers make and how to improve profit margins. They emphasize the importance of proper accounting and bookkeeping, as well as understanding and optimizing your numbers. They also discuss the impact of changes in profit margins on Amazon over the years and offer advice on finding and fixing leaks in your profit bucket. They highlight the significance of having a strong listing, managing PPC campaigns effectively, and maintaining a good review rating. In this conversation, Tyler Jefcoat and Danan Coleman discuss various topics related to selling on Amazon, including the importance of social proof, the impact of negative reviews, managing finances, and preparing to sell a business. They emphasize the need to remove negative reviews and improve social proof to boost sales. They also discuss the importance of managing finances effectively, including finding creative solutions to acquire money and negotiating better terms with suppliers. Finally, they touch on the future of selling on Amazon and the potential for strategic acquisitions in the coming years.