In this episode, I break down why cold email fails in certain B2B scenarios for consultants and agency owners, based on our $2M+ in outbound sales success. It's not just demand capture vs. generation—it's pain peaks (rare, fully solvable issues like patent valuations) versus pain plateaus (ongoing challenges like market expansion). I share how to diagnose your offer, skip cold outreach for peaks, and remodel it for prospecting wins, so you can build reliable funnels without relying on referrals.Here's the key takeaway: Analyze what you sell - if you sell relief to a pain peak, Cold Email won't work for you. It'll only work if you solve Pain Plateaus
This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com