Jose Franco Soberano is the Director, EVP and Chief Operations Officer of Cebu Landmasters, a company that envisions to provide quality homes for Filipinos everyday. Founded by Jose Soberano III in 2003, CLI values the importance of family, faith, and genuine passion in real estate. These values are the backbone of their unbending commitment to their customers and community. CLI is deeply engaged in real estate-related activities focused on Visayas and Mindanao regions, in developing 100 projects in different development stages since 2003, to lead VisMIn developer to the real estate market study, and was awarded as the Best Developer in the Philippines in 2019 and Best Developer in the Visayas and Mindanao in 2021 by PropertyGuru Philippine Property Awards. Despite the COVID-19 pandemic, they sustained its reputation as the leading developer with a reliable track record. CLI aims to launch 14 to 18 residential projects yearly starting 2022.

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