In this edition of the Memory Makers Podcast, Russ Van Natta talks all about why your FEC needs zombie loyalist. Utilizing Peter Shankman's book, Zombie Loyalist, Russ breaks down how small, obsessive acts of "surprise and delight" can transform your business. We aren't talking about expensive marketing gimmicks or massive capital investments. We’re talking about the power of the human connection: empowering your staff to go off-script, tailoring experiences so they feel bespoke rather than "cookie-cutter," and creating those "did that really just happen?" moments that guests can't help but share on social media.

If you're looking for low-stakes, high-impact ways to make your center the talk of the town, this deep dive is for you.