Everyday Endorphins

EP #122: The Psychology of Game Design and Building a Fitness Entertainment Brand with Andy Hoang and Inessa Karlinsky, Founder and CEO & CMO of Aviron Interactive

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Aviron Interactive is a rowing machine that utilizes gaming psychology to drive motivation and consistency, designed to make workouts fun for their users. Founder & CEO Andy Hoang, and CMO, Inessa Karlinsky, sat down with Stella Stephanopoulos on the podcast this week to chat about:

  • Andy & Inessa's personal backgrounds in fitness, sports, and entrepreneurship
  • Why gamification is becoming a trend in sports + fitness, and the future of fitness entertainment
  • How game design can help us reconnect to the joy in exercise
  • Lessons learned from entrepreneurship in gaining trust and pivoting when things don't go as expected
  • How Andy & Inessa define happiness
  • What brings Andy & Inessa endorphins
    • ...more
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    Everyday EndorphinsBy Stella Stephanopoulos
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