April 11, 2023

EP 123: 9000 PLUS FEATURE FILMS GET MADE EVERY YEAR WORLDWIDE, HOW MANY REACH THEIR AUDIENCE? FT: ANJUL N, ISIDORE B, KARAN T, MADHAVAN N, PINAKI C

36 minutes

After we did the Ep 117 on Who are you making your films for, and then Ep 120 trends in indie monetisation and streaming, we thought we will try and solve a problem for filmmakers, if we can, by getting an opinion from Industry leaders, thought leaders, filmmakers on this one question that can help us all. Now making a film takes a lot of effort, time, resources, and if they do not reach the right audience the effort is all wasted.
According to UNESCO, 9444 feature length films were
made in 2019 and the rate continues. This includes films produced in all countries and languages, including Hollywood blockbusters, Bollywood films, art-house productions, and independent films. This number does not include short films, documentaries, or other forms of film and video content.

So consider a very high side: if 4000 films get absorbed on various VODs- Netflix, Amazon, Mubi, Tubi, Hulu, Roku, local cables etc etc- what happens to 5000 odd films?

1) Do they just disappear? What happens to films that never reach the audience? or a platform.
2) Do you think filmmakers should think of a plan before making feature films, so their films get discovered?
3) Can we as makers streamline these 5000 odd films and how? How can the system think of streamlining these films so they do not get lost?

We asked these question to our esteemed guests:

(In Alphabetical order)

A) ANJUL NIGAM- ACTOR/ PRODUCER- ER, GREY'S ANATOMY, NEVER HAVE I EVER......
B) ISIDORE BETHAL- FILMMAKER /EDUCATOR-His work has screened at CANNES and SXSW, NETFLIX, MOMA
C) KARAN TAURANI- INDUSTRY LEADER, EVP ELARA CAPITAL
D) MADHAVAN NARAYANAN- THOUGHT LEADER/ JOURNALIST- QUINT, NDTV, TIMES.
E) PINAKI CHATTERJEE- CONTENT ACQUISITION & DISTRIBUTION, FILM FESTIVAL STRATEGIST- MISS LOVELY, NAMESAKE, A DEATH IN THE GUNJ

There are many great answers, and if someone would want to jump on the bandwagon and collab and help us solve this, we can pull in more resources.
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