Don Baldwin, retired from Michelin, talks about the origins of NACFE, why he put his personal stamp on starting NACFE and the fuel agnostic Challenge Bibendum. He also talks about the importance of passion in your work, the value of bringing unbiased information to decision makers and the need to establish some guiding principles for your life. He comments on his role as a recruiter/interviewer for the Naval Academy and where he thinks the trucking industry is today.