Entrepreneurs don’t start a business to build a brand. They start a business to build a product or service. Yet, people buy from people. People connect with stories. The point of creating a brand is to be something people want in their lives. Storyteller and Alt Marketing School teacher Amanda Baker shares with us why 5 Stories can help with that.Fab and Amanda discuss why stories never truly end and how you can feel safe sharing our stories.You’ll realise that your stories, values and beliefs act as the operating system for a brand’s existence. You’ll experience the ripple effect stories have on others and ourselves.

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