As AI transforms how we search, the rules of discoverability are being rewritten. In this Truelogic DX episode, we explore how search engines—especially Google— are evolving into AI-powered answer engines that prioritize context, authority, and relevance over simple keyword matches. Truelogic Managing Partner Bernard San Juan III breaks down the science behind this transformation— from how AI overviews are generated to why citations and credible brand mentions matter more than ever.