As AI transforms how we search, the rules of discoverability are being rewritten. In this Truelogic DX episode, we explore how search engines—especially Google— are evolving into AI-powered answer engines that prioritize context, authority, and relevance over simple keyword matches. Truelogic Managing Partner Bernard San Juan III breaks down the science behind this transformation— from how AI overviews are generated to why citations and credible brand mentions matter more than ever.

Truelogic Managing Partner Berns San Juan sits down with Denise Haak, Assistant Vice President and Head of Product Design at Globe, to discuss customer experience and conversion rate optimization (CRO).

Key topics include identifying and addressing design flaws that hinder conversions, as well as the role of UX/UI in fostering brand loyalty and personalization. Haak also provides insightful critiques of several popular e-commerce sites in the Philippines.

Join us for an insightful episode featuring Berns San Juan, Managing Partner at Truelogic, as he discusses the booming digital economy in the Philippines. Recently appearing on ABS-CBN News Channel’s Market Edge, he shares how Filipino businesses can take advantage of this growth to not only survive but also thrive in a fast-paced digital world.

Today we are talking about Google anti-trust trial that’s currently taking place in a federal courthouse. No it is not the one you are thinking of. It is the second anti-trust case. Google is going head-to-head with federal prosecutors and a group of states claiming that it has been using its dominance to control the tools used to buy, sell, and broker ads online. So, will Google take another L, or are they going to fight back harder this time? Let’s find out in this podcast.

This episode will explore how companies and organizations can prepare for and respond to crises, in the context of the CrowdStrike outage. It focuses on the importance of a communication playbook to better manage and respond to public backlash from a marketing perspective.

In this episode, we’re tackling the holiday madness that kicks off as early as September in the Philippines! We’ll talk about how Filipino shoppers go all out during the ‘Ber months’ and what that means for your online store. From holiday shopping trends to must-do tips for prepping your eCommerce site, we’ve got you covered so you can keep up with the Christmas rush.

Join host Ibarra Villaseran for an insightful conversation with Pam Valenzuela, Vice President for Marketing at Conception-Carrier. They dive into her 25-year journey in marketing and sales, the importance of building brand love, and her role in mentoring young marketers at the 2024 PANA Brand Academy.

We’re diving into the world of website content, and no, we’re not talking about the type of content you might be familiar with. We’re pitting two insurance websites against each other – Sun Life and AXA Philippines – and placing their content under the microscope, examining every nook and cranny of their websites to see how their content strategies stack up against each other.

The content teardown will do a side-by-side comparison of the on-page and off-page optimization strategies of PLDT Fiber and Converge ICT, two internet service providers in the Philippines. The episode will analyze organic traffic, backlinks, domain authority, impressions, page speed, and website health scores.

In this episode, host Ibarra Villaseran sits down with the winning team from the PANA Brand Academy - Shaena Angelica Manzano (Senior Marketing Manager of Ayala Malls), Miguel Alfonso Santiago (Marketing Officer of Avida Land Corp), and Ma. Kristina B. Palma-Mamaril (Acting VP and Public Affairs Head of SSS). They discuss their experiences, challenges, takeaways, and tips from the 4-day seminar focused on crafting a 360-degree brand campaign, which covered topics like brand building, social media, and responsible communications.