In this episode, Kara shares her insights on building an authentic social media presence for your business. Drawing from her own journey of growing from one Instagram photo to over 8,000 followers, she discusses how to use social media as a tool for genuine connection rather than just selling. Learn about content pillars, the shift from "how-to" to "how I" content, and why showing up authentically matters more than ever in the age of AI.

Episode Topics:

• The evolution of social media marketing and why connection matters most
• Setting clear goals: lead generation vs. brand recognition
• Defining your content pillars (3-4 key themes that represent you)
• Personal brand vs. business page: why you need both
• The content shift from "how-to" to "how I" videos
• Authenticity in the age of AI-generated content
• Overcoming the fear of showing up on video
• Why specificity and emotion drive engagement
• Staying top of mind with your sphere of influence

Insights:

• Start before you're ready: Kara began her Instagram journey in 2019 with just one photo and consciously decided to go all-in during COVID, proving it's never too late to build your presence
• The "how I" revolution: People don't want generic how-to content anymore; they want to be brought into your world through personal stories and experiences
• Authenticity is your competitive advantage: As AI-generated content becomes more prevalent, showing up as your real, multifaceted self creates deeper connections
• Content pillars create consistency: Focus on 3-4 themes that represent different aspects of who you are—not just your business
• Video builds trust: While it can be intimidating, video allows people to connect with the real you before they ever meet you in person
• Avoid divisiveness: In a politically divided world, focus on connection points rather than controversial topics that might alienate potential clients

Highlights:

00:00 Welcome and Intro

00:43 Marketing and Social Media Strategy 

06:30 Content Creation and Authenticity 

12:22 Shift in Content Creation Strategies 

16:37 Podcast episode ended  

Connect with Kara to share your thoughts on the series:

Website - http://www.kcdrealestate.com/    

Email - [email protected]   

Instagram - https://www.instagram.com/karachaffindonofrio/   

Facebook - https://www.facebook.com/karachaffin1?_rdc=1&_rdr   

YouTube - https://www.youtube.com/user/KaraChaffin   

LinkedIn - https://www.linkedin.com/in/karachaffin/     

Don't forget to visit freegiftfromkara.com for our special giveaway, the Dynamic Life Journal to help you maintain your authentic voice and intuitive wisdom while navigating the balance between technology and human connection in your business and personal life.

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