Attention is our employee's most equitable asset - but there's fierce competition for it. Marking the first episode of 2026, Ashley joins Giles Hearn, Chief Marketing Officer at <a href='https://www.thelpi.org/'>The Learning and Performance Institute  </a>and unpicks the challenges L&D are really facing. A meaty conversation for a meaty subject. 

Get stuck in!

Attention is our employee's most equitable asset - but there's fierce competition for it. Marking the first episode of 2026, Ashley joins Giles Hearn, Chief Marketing Officer at The Learning and Performance Institute and unpicks the challenges L&D are really facing. A meaty conversation for a meaty subject. Get stuck in!

Attention is our employee's most equitable asset - but there's fierce competition for it. Marking the first episode of 2026, Ashley joins Giles Hearn, Chief Marketing Officer at <a href="https://www.thelpi.org/" rel="noopener noreferrer">The Learning and Performance Institute &nbsp;</a>and unpicks the challenges L&amp;D are really facing. A meaty conversation for a meaty subject.&nbsp;

Get stuck in!

Ep 125 - The Attention Economy With Giles Hearn

The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.

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The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.

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Ep 125 - The Attention Economy With Giles Hearn

Ep 125 - The Attention Economy With Giles Hearn