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We dive into the complex world of pricing, addressing how service providers can find effective pricing strategies that reflect their value and meet client expectations. Peter Giordano III shares his insights on the psychology of pricing as well as practical steps to boost profitability. 

• Common pricing challenges service providers face 
• Understanding value versus cost in pricing decisions 
• The concept and benefits of gateway offers 
• Psychological tactics for effective pricing 
• Various pricing models: hourly, fixed, and performance 
• Strategies for overcoming pricing objections 

If you've found value in this episode, drop a comment and let me know what your biggest pricing takeaway was from this episode!

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