As small business owners, it’s easy to think that in order to stand out, we have to have bold colours, flashy graphics and constantly reinvent ourselves.

But the truth?

The brands that really stick are the ones that are clear, consistent and connected to their audience.

And that’s exactly what we’re talking about in this week’s episode of the Unapologetic Mompreneur podcast.

Join me as I chat with award-winning brand designer, Jo Higgs, all about what it really takes to build a brand that stands out and attracts the right clients.

We’re diving into:

👉🏼 The difference between brand, branding and brand identity.

👉🏼 Why your values and the feeling you want clients to have matter more than any logo.

👉🏼 What small businesses can learn from big brands about consistency.

👉🏼 The must-haves for creating a professional brand identity.

👉🏼 How to make your brand stand out on social media without needing to shout.

👉🏼 When it makes sense to DIY your branding - and when to outsource.

If branding has ever felt confusing or overwhelming and you just want someone to break things down into simple steps you can take to build a brand that stands out, this is an episode you’re going to want to listen to.

Because when your brand is clear and consistent, it becomes so much easier for the right people to recognise you, trust you and choose you. Let’s dive in!

CONNECT WITH JO:

⭐ Over on her website: https://joannehiggs.co.uk

⭐ On Instagram: ⁠https://instagram.com/johiggscreative

⭐ Get her free guide: https://joannehiggs.co.uk/freedownload

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