Zac Elliott is the founder of Mad Cow Defenses, a firearm customization shop in Union City, Tennessee. In this episode, Elliott discusses his unconventional journey of joining the military and ultimately finding himself inspired to return from California to his hometown and beginning a new venture. He also provides listeners a unique insight into the role that word of mouth advertising can have on a business’s success.

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This podcast episode is available online on Soundcloud, Castbox, Apple Podcasts, YouTube, Spotify and other popular podcast platforms and apps.