Newsletters are valuable.   Our guest, Ann Handley realized this ever since she was 8 years old when she wrote and delivered a neighbourhood newsletter that documented local news.   This digital marketing pioneer, author and speaker understands if you can generate newsletter content that is consistently relevant to people, especially if it helps solve their problems, they won't unsubscribe.   They'll trust you and eventually buy from you.   During this conversation, you'll also discover...

• Why you should think of your email newsletter as more of a letter
• Why you must place your audience at the heart of your marketing
• Why you should consider using your content to teach others

To find out more about Ann, visit https://www.thestandoutnowpodcast.com/episodes.