Have you missed the train?   YouTube has been around since 2005, so you might be thinking that it's too late to use it for your business.   But, according to Sean Cannell, whose YouTube channels have over 700,000 subscribers and his videos have been seen more than 43 million times, that's not the case.   He's a coach that helps entrepreneurs build their influence and income with online video, so he knows what he's talking about.   He's also the co-author of YouTube Secrets: The Ultimate Guide To Growing Your Following and Making Money As A Video Influencer.   During this conversation, you'll discover...

• Step-by-step instructions to create irresistible YouTube content that will attract your ideal clients
• What equipment you'll require to make videos
• How much of a commitment you'll need to succeed with YouTube

To find out more about Sean, visit https://www.thestandoutnowpodcast.com.

Katie Couric.

She's a famous American television news anchor who has inspired many women to get into broadcast journalism.

Our guest, Annie Scranton was one of them.

Being a TV reporter was her goal until she was let go from a CNBC guest producing job when the show she was working on was cancelled.

At that point, she already had a healthy contact list due to her various media experiences, so she sent an email blast stating that she lost her job, and if anyone knew of any opportunities, they should let her know.

It was a great move because a publicist she previously helped book guests on the CNBC show she worked on, was asking if he could hire her to secure his clients on other CNBC shows.

At that moment, Annie discovered she had a different skill set and that's when the early seeds of her Pace Public Relations agency were planted.

During this conversation, you'll discover...

• The importance of cultivating an email list
• How to create time to network 
• Why it's vital to be valuable to others

To find out more about Annie, visit https://www.thestandoutnowpodcast.com.

Your brand name is more important than you think.

It's how you display your business to the world.

If it's not catering to your target audience, you could be missing out on new clients and opportunities.

According to our guest, Jeremy Miller, who is a brand strategist and author of the new book, Brand New Name, a name is the cornerstone of your brand.

During this conversation, you'll discover...

• A 3-stage process to pick your ideal brand name
• Why you don't necessarily need an industry relevant keyword in your name to attract customers
• The naming stories of popular brands such as Starbucks & Haagen-Dazs

To find out more about Jeremy, visit https://www.thestandoutnowpodcast.com/episodes.

What were you doing at 12 years old?   At that age, today's guest, Daniel Katz, started his first of eight businesses.   Some of them included buying and flipping cars as a teenager and even breeding reptiles in his mom's basement then shipping them across the United States.   Nowadays, this young man operates, No Cow, which generates millions of dollars per year by selling non-dairy protein bars, cookies and nut butters.   Over the years, he has learned that if you can build a story using your company's data to prove its value, you can convince investors and clients to take you seriously.   During this interview, you'll also discover...

• Why face-to-face interactions are best when dealing with buyers and investors
• How to react when haters send negativity your way
• Why you don't have to follow popular business mentors to find success

To find out more about Daniel, visit https://www.thestandoutnowpodcast.com.

Siri.   Back in 2011, when Apple originally released this voice assistant to the masses, there was a cloud of secrecy around who was the person behind that voice.   Well, it belonged to today's guest, Susan Bennett, who is a voice-actor and speaker these days.   This introvert's story about becoming Siri's iconic voice is a classic example of putting yourself in a position to win by being open to opportunity.   During this conversation, you'll also learn...

• The importance of word-of-mouth 
• How a tedious job could lead to good fortune
• Why you should always stay hungry and work hard 

To find out more about Susan, visit https://www.thestandoutnowpodcast.com.

Amazon.

It's not just for buying stuff anymore.

For entrepreneurs, authors and/or thought leaders who write books, they can use this powerful website to increase their profile and attract new clients.

Our guest, Shaun Hibbs, who is the President and CEO of Authors On Fire, has helped his clients do the above by using Amazon advertising campaigns.

During this conversation, you'll learn...

• What you should do before you market your book on Amazon
• Why having the right keywords in your book title and description are important
• Where you can set up your Amazon advertising campaign

To learn more about Shaun, visit https://www.thestandoutnowpodcast.com/episodes.

Have you ever been to space camp?

Our guest, workplace expert and futurist, Alexandra Levit has.

Actually, at 11 years old, she made a business case to her parents to convince them to let her check it out and it worked!

She put a lot of time into that presentation. In fact, she's a firm believer in spending hours upon hours studying something to become an expert.

When Alexandra released her first book, it took her 4 years to actually make a living as a thought leader in her field.

It takes time, but you start small. 

She's been pumping out consistent content since 2004 and it's helped get her name out there.

During this conversation, you'll also discover..

• How entrepreneurs can help their staff reach their potential
• How you can evaluate if a side hustle is worth your time
• How workers can look for hidden career opportunities within their current companies

To find out more about Alexandra, visit https://www.thestandoutnowpodcast.com/episodes.

Imagine being a bill collector.   Your role is to be persistent and aggressive to get people to pay their credit cards.   Yes, it's a terrible job, but it's one that taught today's guest, Marc Saltzman, the art of not taking no for an answer.   You see, he didn't become a popular technology evangelist, who makes appearances on CNN and other mainstream media outlets, overnight.   He was hungry, resilient and always ready to be an effective self-promoter to create the next opportunity.   During this conversation, you'll discover..

• How to secure media appearances to promote your brand
• How to think creatively to set yourself apart in your industry
• The importance of focusing on the right medium to communicate your value

To find out more about Marc's episode, visit https://www.thestandoutnowpodcast.com/.

Be a dentist.

That's what the mother of our guest, Arif Noorani once told him to do.

Thank goodness he didn't agree with her.

Today, he is the Executive Producer of Podcasts for the Canadian Broadcasting Corporation (CBC).

For those not familiar, the CBC is basically the BBC of Canada.

Under Arif's reign, the CBC's podcasts have had over 180 million downloads in the last 3 years.

Some of the marketing reasons for that include buying ads on relevant podcasts and having podcast-to-podcast cross promotion with like-minded shows.

During this conversation, you'll learn...

• Why advertising on podcasts is effective
• Why people are using podcasting as an extension of their social media to promote themselves
• Why it's important to find industry influencers to market your brand

To find out more about Arif, visit https://www.thestandoutnowpodcast.com.

Two thousand dollars.

That's all the money Melissa Mayo had when she first arrived in Los Angeles from South Africa to see if she could make her Hollywood dreams a reality.

Back then she was in her 20s, knew nobody and her parents were afraid she'd starve to death.

It was an uphill battle, but along the way, her passion for food would eventually lead to great opportunities including cooking for Academy Award-winning composer, Hans Zimmer and high-powered movie executive, Jeffrey Katzenberg.

Despite never going to culinary school, Melissa would go on to appear on The Food Network and later develop a passionate community of followers (over 200,000 people on her email list) who love her recipes and outgoing personality. 

During this conversation, you'll learn...

• How to create irresistible, consistent content that will attract your ideal audience
• The importance of being authentic and vulnerable with your community
• Why it's vital to always ask your followers for feedback to create the content they want

To find out more about Melissa, check out https://www.thestandoutnowpodcast.com.