Your brand name is more important than you think.

It's how you display your business to the world.

If it's not catering to your target audience, you could be missing out on new clients and opportunities.

According to our guest, Jeremy Miller, who is a brand strategist and author of the new book, Brand New Name, a name is the cornerstone of your brand.

During this conversation, you'll discover...

• A 3-stage process to pick your ideal brand name
• Why you don't necessarily need an industry relevant keyword in your name to attract customers
• The naming stories of popular brands such as Starbucks & Haagen-Dazs

To find out more about Jeremy, visit https://www.thestandoutnowpodcast.com/episodes.