In this episode I spoke with Kyle Lacy who's the CMO at Lessonly (one of the fastest growing e-learning/training platforms for teams to train & practice)
Such an insightful episode into why creating a STRONG brand narrative is so important from the get-go. Too many B2B SaaS companies forget the branding aspect because they're too narrow on where the next MQL/SQL is going to come from!
Check out Lessonly: <a href="https://www.lessonly.com/">https://www.lessonly.com/</a>

In this episode I spoke with Kyle Lacy who's the CMO at Lessonly (one of the fastest growing e-learning/training platforms for teams to train & practice) Such an insightful episode into why creating a STRONG brand narrative is so important from the get-go. Too many B2B SaaS companies forget the branding aspect because they're too narrow on where the next MQL/SQL is going to come from! Check out Lessonly: https://www.lessonly.com/

In this episode I spoke with Kyle Lacy&nbsp;who's the CMO at Lessonly&nbsp;(one of the fastest growing e-learning/training platforms for teams to train &amp; practice)
Such an insightful episode into why creating a STRONG brand narrative is so important from the get-go. Too many B2B SaaS companies forget the branding aspect because they're too narrow on where the next MQL/SQL is going to come from!
Check out Lessonly: <a href="https://www.lessonly.com/" rel="noopener noreferrer">https://www.lessonly.com/</a>

Ep #13 - SaaS CMO Show (Kyle Lacy/Lessonly)

There's a major shift happening right now in the B2B marketing space.

It's no longer about churning out quarterly "ebooks" or "case studies" that sit on your website just to collect dust...

No!

Now, it's about having the ability to drive REAL demand for your organisation through different brand building strategies/activities. 

The aim of this podcast is to bring together the best of the best in the demand generation space &amp; highlight exactly what they're doing to stand out &amp; innovate on from the "traditional model"

Business

Marketing

There's a major shift happening right now in the B2B marketing space. It's no longer about churning out quarterly "ebooks" or "case studies" that sit on your website just to collect dust... No! Now, it's about having the ability to drive REAL demand for your organisation through different brand building strategies/activities. The aim of this podcast is to bring together the best of the best in the demand generation space & highlight exactly what they're doing to stand out & innovate on from the "traditional model"

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Ep #13 - SaaS CMO Show (Kyle Lacy/Lessonly)

Ep #13 - SaaS CMO Show (Kyle Lacy/Lessonly)