Every B2B marketer and their Grandma is talking about the importance of "posting on LinkedIn"

And while it's arguably the best B2B marketing tool right now... very few are actually executing it well.

So, that's exactly why for today's episode I invited on Florian from Container xChange... because he & his team get it.

During my conversation with Florian we touched on:

1️⃣LinkedIn company pages vs personal profiles (and why he thinks profiles win all day every day)

2️⃣How to get on employees on board with posting content & incentivise them.

3️⃣Florian's plan around getting his CEO involved with the content strategy.

B2B case studies should (arguably) be your #1 performing content asset.

Yet for most - they're for from that.

So, how do you make the switch & turn case studies into your biggest demand driver?

There's a lot of marketers chanting that "brand" is everything.

And that it's the "new way" of doing demand gen.

...without ever really giving a lot of context to what "brand" even means

Most fail with podcasts.

They publish 4 episodes for a month... and then call it a day.

Why?

YouTube...

It's the channel that VERY few B2B marketers have perfected. 

Unlike LinkedIn, where it seems every company is killing it - the same definitely can't be said for YouTube.

Meaning one thing:

OPPORTUNITY.

Look...

I'm going to stand by the following the statement & watch it play out over the next 12-24 months... and that statement is:

"A YouTube subscriber will become 100x more valuable than an email subscriber & companies will seriously regret not getting in earlier" 

In 99% of industries, YouTube is ridiculously un-saturated & a wide open ocean to jump into. 

And my hope with this episode, is that it helps push my companies to start the process of building their OWN. 

P.S. If you want to check out the podcast guest Karolina, here is the link to her LinkedIn.

MarTech...

It’s the industry that never seems to stop growing.

It’s the industry that tells you, tech solves all of your marketing problems.

It’s the industry that always wants to remind you about the next BIG thing.

It’s the industry that tells you that you need to measure everything.

But is this industry all it’s really made up to be?

Or have they been lying to us...

What are the best demand gen strategies?

How does the Head of Brand Advertising at Amazon think about Demand Gen?

How do you get 1,000's of REAL people engaging with your content on LinkedIn on a daily basis?