"Content... content.... content.... content.... content" - a B2B marketers favourite buzzword.

But how do you actually create "content' that resonates with your audience at scale?

Well, in this episode I chatted with Michael McCunney from Revenue Analytics about how they have been approaching "content marketing" & more importantly how they're creating "content" that RESONATES for the different sectors they serve!

If you want to check out Revenue Analytics, go here: https://www.revenueanalytics.com/

From selling Carpets in LA to being the CMO of one of the fastest-growing HR tech platforms! 

This was a truly insightful talk into how Tim is using channels like LinkedIn, to deploy a smart content strategy to get in front of his target accounts. He also touched on how the Founder (Jasper Deprez) is building thought-leadership within the industry through content he is posting on LinkedIn.

If you're selling into Enterprise & are struggling to get in front of larger accounts, do not miss this episode!

Click here to check out Tradler :)

"I'm not a great marketer" was one of the frequent phrases Dan used throughout this podcast - yet he's built an incredibly large movement of Gym owners for his software PushPress.

So, what has he done done differently...

With everything going on in the world at the minute, one of the best distribution channels that B2B SaaS businesses can be tapping into is Webinars.

So, that's exactly why I invited on the Webinar connoisseur on herself Courtney from Source Defense! If you've been looking to start doing Webinars - this is not an episode to be missed!

If you want to check out Source Defense click here: https://sourcedefense.com/

Imagine if you created ONE e-book that turned into your first 1,200+ users for your SaaS platform...

Well, that's EXACTLY what Farzad from Respona did to get his first 1,200+ users! What was really interesting about this 'e-book strategy' was the amount of time/research that went into creating the e-book before it launched. An absolute MUST listen to, if you've been struggling to create a solid offer for your marketing campaigns.

If you to check out Respona, click this link: https://respona.com/

In this episode, I chatted with Tadas Labudis about how he got the initial traction with Prodsight & how he tapped into the Intercom marketplace to fuel early user acquisition growth!

Very interesting listen for Founders that are building applications on top of softwares like Intercom - where you can really tap into their ecosystems to build your user base.

If you want to check out Prodsight, click here: https://www.prodsight.ai/ 

The Call Centre software space has got to be ONE of the most competitive 'salestech' verticals out there, with some pretty large giants like Aircall & Zendesk taking most of the market share... so is it even possible to stand out?

Apparently so - in this episode I chatted with David Cacik from CloudTalk to hear how they've been growing despite being in an incredibly competitive industry! Definitely one to listen to if you feel like you're in quite a crowded market.

If you want to check out CloudTalk, go here: https://www.cloudtalk.io/

In this episode, I spoke with Brad from Cledara about how they've strategies like PR (they were featured in Bloomberg) to strategically position themselves as leaders in their market.

Really interesting conversation to listen to, especially for those in the FinTech space!

If you want to check out Cledara, click the link here: https://www.cledara.com/

Startup PR mentor Gloria breaks down why PR is the B2B secret weapon, helping early stage SaaS companies save hundreds of thousands on PPC and while maximizing marketing’s ROI. Having never worked at an agency, she is an example of how PR can be done at the earliest stages WITHOUT an agency or having to spend tons of money.  

➡️Check it out if you know anyone who is in #b2bmarketing or #enterprisetech and not sure how to maximize #revenue and #audience by combining #publicrelations with #marketing efforts.  

➡️She give examples of use cases and how #startups can leverage #customersuccess in #pitching efforts to gain a wider audience.  ➡️She also answers the most common objections to using PR and why companies are throwing huge opportunities out the window by working in silos or just using marketing alone.

Click here to check out her website :)

The key takeaway from this episode is that building KEY relationships trumps any 'marketing strategy' you could use, particularly within a very niched down industry!

If you want to check out Spectora, here is the link: https://www.spectora.com/