With everything going on in the world at the minute, one of the best distribution channels that B2B SaaS businesses can be tapping into is Webinars.
 
So, that's exactly why I invited on the Webinar connoisseur on herself Courtney from Source Defense! If you've been looking to start doing Webinars - this is not an episode to be missed!
 
If you want to check out Source Defense click here: <a href="https://sourcedefense.com/">https://sourcedefense.com/</a>

With everything going on in the world at the minute, one of the best distribution channels that B2B SaaS businesses can be tapping into is Webinars. So, that's exactly why I invited on the Webinar connoisseur on herself Courtney from Source Defense! If you've been looking to start doing Webinars - this is not an episode to be missed! If you want to check out Source Defense click here: https://sourcedefense.com/

With everything going on in the world at the minute, one of the best distribution channels that B2B SaaS businesses can be tapping into is Webinars.
 
So, that's exactly why I invited on the Webinar connoisseur on herself Courtney from Source Defense! If you've been looking to start doing Webinars - this is not an episode to be missed!
 
If you want to check out Source Defense click here: <a href="https://sourcedefense.com/" rel="noopener noreferrer">https://sourcedefense.com/</a>

Ep #23 - SaaS CMO Show (Courtney Brady/Source Defense)

There's a major shift happening right now in the B2B marketing space.

It's no longer about churning out quarterly "ebooks" or "case studies" that sit on your website just to collect dust...

No!

Now, it's about having the ability to drive REAL demand for your organisation through different brand building strategies/activities. 

The aim of this podcast is to bring together the best of the best in the demand generation space &amp; highlight exactly what they're doing to stand out &amp; innovate on from the "traditional model"

Business

Marketing

There's a major shift happening right now in the B2B marketing space. It's no longer about churning out quarterly "ebooks" or "case studies" that sit on your website just to collect dust... No! Now, it's about having the ability to drive REAL demand for your organisation through different brand building strategies/activities. The aim of this podcast is to bring together the best of the best in the demand generation space & highlight exactly what they're doing to stand out & innovate on from the "traditional model"

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Ep #23 - SaaS CMO Show (Courtney Brady/Source Defense)

Ep #23 - SaaS CMO Show (Courtney Brady/Source Defense)