Every B2B marketer and their Grandma is talking about the importance of "posting on LinkedIn"

And while it's arguably the best B2B marketing tool right now... very few are actually executing it well.

So, that's exactly why for today's episode I invited on Florian from Container xChange... because he & his team get it.

During my conversation with Florian we touched on:

1️⃣LinkedIn company pages vs personal profiles (and why he thinks profiles win all day every day)

2️⃣How to get on employees on board with posting content & incentivise them.

3️⃣Florian's plan around getting his CEO involved with the content strategy.