How do you drive demand?

Have MarTech Companies Been Lying To Us? | Episode #4


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MarTech...


It’s the industry that never seems to stop growing.


It’s the industry that tells you, tech solves all of your marketing problems.


It’s the industry that always wants to remind you about the next BIG thing.


It’s the industry that tells you that you need to measure everything.


But is this industry all it’s really made up to be?


Or have they been lying to us...

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How do you drive demand?By Josef Newton