Influence Understood

Ep 13: Sales Success ~ The Influence Equation

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Episode 13
Sales Success:  The Influence Equation!
C * V * B = I

Recap of last week: Sales Success:  Get Out Of Your OWN Way!  (Don’t worry this week’s show is MUCH less Rant-ey!)

  • How can Influence be boiled down to a simple equation?
  • What is the Influence Equation?
    • Credibility * Value * Belief = Influence
    • Why multiplication instead of addition?  (Hint:  What happens when you multiply by ZERO?)
    • Why is the order important?
    • Credibility ~ If I don’t trust you, I don’t care what you have to say!
    • Value ~ You have something, and I want it!
    • Belief ~ Can YOU get me what I want?
      • Protip:  Think, and project your message, in terms of OUTCOMES.
      • Influence, persuasion, sales, call it what you will but if you can’t do it you can’t succeed
        • Weekly Challenge!

        Examine your marketing material.  Reflect on the brand/persona that you share with your audience/prospects/clients.  Review your sales strategies and initial prospect contact methodology.  Once you’ve done this, ask yourself the following questions:

        • Do these ALL lead with the VALUE I offer the marketplace?
        • Does my marketing material/sales approach build Credibility?
        • Do I help my prospects, audience, and clients see their desired outcome?  Do I help them BELIEVE they can achieve their desired outcome?

          • If you can’t answer, “Yes!” to all three questions then make the necessary changes to ensure that you are MAXIMIZING your opportunity to influence your audience!

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          As always, thank you for listening and don’t forget to stop by the Blog , join the community, and download your FREE book: The Successful Business Blueprint!

          Thank you,

          -G

          www.influenceunderstood.com

          Strategy ~ Growth ~ Success

           

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          Influence UnderstoodBy Gerry Gadoury