In this conversation, George and Shani discuss the growingtrend of copycat behaviour in business, particularly in the coaching industry.

They emphasise the importance of understanding themotivation behind this trend and the necessity of foundational skills in achieving success.

The conversation highlights the pitfalls of seekingshortcuts and the value of authenticity and hard work in building a sustainable business.

Takeaways

People are copying messages andcontent in business.

The motivation behind copyingoften stems from a desire for quick success.

Foundational skills are crucialbefore seeking advanced mentorship.

Jumping levels in business canlead to bad habits and lack of understanding.

Experience is key to solvingproblems in business.

Branding is meaningless without afunctioning business.

Authenticity and hard work cannotbe copied.

Success requires commitment andconsistency.

Shiny objects won't lead to realsuccess without foundational knowledge.

You can't bypass the necessarysteps to achieve your goals.

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