LEGO may be unstoppable right now — the Thanos of the toy world — but history tells us even the strongest empires can crumble if they stop evolving. From near-bankruptcy in the early 2000s to total domination in 2025, LEGO’s story is one of reinvention and resilience. But here’s the question: how do they keep it that way?

In this episode, I dive into the five things LEGO must do in 2026 to stay relevant, keep fans happy, and avoid repeating the same mistakes that almost ended the company two decades ago. We’re talking pricing problems, community control, the rise (and risk) of fan-driven design, and whether LEGO’s obsession with IPs might finally be catching up to them.

From mid-range set meltdowns to the untapped power of BrickLink and Rebrickable data, this is part history lesson, part crystal ball, and all pure LEGO passion. If you care about where the brick goes next — this is one episode you won’t want to miss.

Music Credit: YouTube Music Library