OnBase: Smashing Sales and Marketing Misalignments

Ep. 130 | The Role of Data Science and Analytics in B2B Sales. Ft. Ivan J. Galea, Atlassian


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In this episode, Ivan Galea talks about the role of data science and analytics in B2B sales. He shares his thoughts on whether the technology of employing machine learning (ML) has improved and how he structures data science teams, detailing how to help go-to-market teams cultivate a deeper appreciation for data. Ivan then offers advice for new executives of data science and machine learning, as well as how to approach incentivizing data science teams.

Contact Ivan J. Galea | Follow us on LinkedIn

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OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase

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