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Ep. 132 | Demystifying Intent. Ft. Erik Matlick, Bombora
In this episode, we demystify intent data with Erik Matlick. Erik defines 'Ideal Customer Persona' and why building an ICP still remains a big challenge. He talks about why intent is essential for building an ICP. He also shares the different flavors of intent and how best to activate the data.
Contact Erik Matlick | Follow us on LinkedIn.
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By Demandbase
5
55 ratings
In this episode, we demystify intent data with Erik Matlick. Erik defines 'Ideal Customer Persona' and why building an ICP still remains a big challenge. He talks about why intent is essential for building an ICP. He also shares the different flavors of intent and how best to activate the data.
Contact Erik Matlick | Follow us on LinkedIn.
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