In this episode, we demystify intent data with Erik Matlick. Erik defines 'Ideal Customer Persona' and why building an ICP still remains a big challenge. He talks about why intent is essential for building an ICP. He also shares the different flavors of intent and how best to activate the data.
<a href="https://www.linkedin.com/in/erik-matlick-a6430/">Contact Erik Matlick</a> | <a href="https://www.linkedin.com/company/sunny-side-up-podcast/">Follow us on LinkedIn</a>.

In this episode, we demystify intent data with Erik Matlick. Erik defines 'Ideal Customer Persona' and why building an ICP still remains a big challenge. He talks about why intent is essential for building an ICP. He also shares the different flavors of intent and how best to activate the data. Contact Erik Matlick | Follow us on LinkedIn.

In this episode, we demystify intent data with Erik Matlick. Erik defines 'Ideal Customer Persona' and why building an ICP still remains a big challenge. He talks about why intent is essential for building an ICP. He also shares the different flavors of intent and how best to activate the data.
<a href="https://www.linkedin.com/in/erik-matlick-a6430/" rel="noopener noreferrer">Contact Erik Matlick</a> | <a href="https://www.linkedin.com/company/sunny-side-up-podcast/" rel="noopener noreferrer">Follow us on LinkedIn</a>.

Ep. 132 | Demystifying Intent. Ft. Erik Matlick, Bombora

Sunny Side Up is now 'OnBase', the no-fluff, all-impact B2B podcast bridging the divide between sales and marketing. Hear from the sharpest minds in B2B as they share revenue-boosting tactics and lessons straight from the frontlines and help you solve your toughest challenges.

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Ep. 132 | Demystifying Intent. Ft. Erik Matlick, Bombora

Ep. 132 | Demystifying Intent. Ft. Erik Matlick, Bombora

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