In this episode, we dive into the world of public relations with Aquila Mendez-Valdez, founder of Haute in Texas (HIT PR). Aquila shares her journey from conceptualizing her PR agency to building a successful brand known for its innovative strategies with franchisors. We explore the integration of digital marketing with traditional PR, the importance of community storytelling, and the evolving role of influencer marketing. Whether you're an aspiring entrepreneur or a seasoned professional, Aquila's insights will inspire and inform your approach to building a brand and connecting with your audience.