In this episode of Talking Law, we speak with the fabulous Bri Williams. Bri is the Managing Director and Behavioural Specialis at People Patterns, and host of the wonderful video series, Talking Talks. Today’s discussion features Bri and our host Joanna Oakey discussing the top three reasons why people don't do what you want them to, the rules of letters and emails and how behavioural science can affect pricing. To dive deeply into how behavioural science can amplify your approach to business, tune in now.