CELab: The Customer Education Lab

Ep 136 - Mini - Who's Going To Arrest Me When I Get My Certification Program Wrong?


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Certification - it's a challenging and sometimes contentious topic for Customer Education professionals. At CELab, we hear this question come up quite a lot. Chances are good that you may be asked to create a certification, or decide that you want to offer one.

So how do you get started? Should you even be trying to build such a program? In this "mini" episode, Adam Avramescu answers that question down including:

  • Setting up certification programs, legal basis, and terminology
  • Certification programs for complex software jobs
  • Validity and fairness in certification exams
  • Creating certification programs without high stakes
  • Certification program legal risks and best practices
  • We've covered this topic a number of times here at CELab, so make sure you check out the following episodes:

    • Episode 22 – The Myths and Misconceptions of Certification – Part 1
    • Episode 23 – The Myths and Misconceptions of Certification – Part 2
    • Episode 62 – Debbie Smith – Certification for SaaS Businesses
    • In addition, we recommend bookmarking and reading Debbie Smith's article (found on LinkedIn) called "The 13 Principals for Certification". Essential reading for anyone working towards developing their own certification!

      Disclaimer: We are not giving legal advice in this episode. Make sure you consult with your company's legal team to understand their risk posture - especially if you're going to develop a legally defensible high-stakes cert.

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