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Ever feel like you're stuck in an endless cycle of sales calls, custom proposals, and clients who just aren't quite right for your business? This powerful episode tackles the question every service provider eventually faces: "How do I figure out who's the perfect customer for my business?"

Sweta Govani shares her journey from exhausting sales processes to a streamlined business where clients often purchase without a single call. The secret? Identifying the exact right customer segment for your unique skills and offers. Through her "Dream Project Method," Sweta reveals how one small $1,500 project became the foundation for her entire business model—and how you can use the same approach to transform yours.

At the heart of this strategy is a three-part framework for articulating your niche: defining who you serve and what problems you solve, clarifying your solution and how it works, and establishing why clients should choose you over their status quo. But the most powerful insight comes from Sweta's approach to discovering your ideal customer by analyzing past projects where you operated in your "zone of genius and happiness."

This isn't about randomly "niching down" or following someone else's blueprint. It's about building a business that genuinely excites you while attracting clients who value your specific expertise. Whether you're just starting out or looking to pivot an established business, this episode provides concrete steps to move from "anyone with a wallet" to "exactly the right people who light me up."

Ready to stop chasing bad-fit leads and start building a business on your terms? Listen now, and discover how getting specific about your ideal customer can be the most liberating business decision you'll ever make. Connect with Sweta on LinkedIn to continue the conversation!

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