Yuichi Isaka, a trailblazer in the sports marketing world at ASICS, shares his journey from a teenager in Japan fascinated by American football to a seasoned professional shaping global sports narratives. This episode of the Mountain Collective Podcast dives into Yuichi’s resilience, the pivotal choices he made, and the strategies behind his success.

He discusses his journey to the United States, adapting to a new culture, and navigating setbacks such as injuries and language barriers. Yuichi also reveals how he carved a niche in the sports industry, working on ASICS' high-stakes projects like the "C Project" to reclaim market dominance. With valuable insights on discipline, cultural adaptability, and career alignment with personal passions, this episode is a must-listen for aspiring professionals.