Summary:

A lot of agency owners dream about selling their business one day. Then reality hits.

The agency that's generating revenue, paying your bills, and supporting your team may actually be worth very little to a buyer.

Why?

Because what they've built isn't a business. It's a job.

In this episode, I break down the biggest reason agencies become unsellable, how founder dependency destroys value, and the three pillars every agency needs if it wants to become a true asset.

Takeaways:

• Why revenue, headcount, and client count don't automatically increase valuation
  
  
• The one question every buyer asks before making an offer
  
  
• How founder dependency quietly kills growth and scalability
  
  
• Why your goal shouldn't be selling your agency
  
  
• The operational systems buyers actually care about
  
  
• The client growth engine that creates predictable expansion and retention
  
  
• The leadership shift required to stop being the bottleneck

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