In this episode, Chris Hadnagy and Maxie Reynolds are joined by writer, speaker, business owner, and hype artist, Michael F. Schein. Michael shares the social engineering tactics he was able to learn from cult leaders and mischief makers. Find out how these often-manipulative tactics can be used for good.  - Feb 8, 2021

00:09 – Introduction 

Social-Engineer.com 

01:44 – Introduction to Michael F. Schein 

02:30 – How Michael figured out that we can learn from cult leaders and mischief makers 

10:38 - Influence through disruption 

11:44 – Make war not love 

13:21 – Basecamp: Simplicity by hating complexity 

16:21 – Building hype requires confidence 

18:15 – Focus on what you want to be known for 

26:06 – Create a secret society 

30:27 – How Michael socially engineered himself onto the podcast 

35:34 – The positive side of hype 

37:43 – Chris, Maxie and Michael's favorite music 

43:03 – Michael's most respected colleague: Michael Roderick 

44:21 – Michael's book recommendations: 

The Crowd: A Study of the Popular Mind 

Masters of Atlantis 

 

47:10 – Michael's contact info 

Hype Book Club 

microfamemedia.com 

michaelfschein.com 

The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers 

 

48:39 – Outro 

Maxie on Twitter 

Maxie on Instagram 

Chris on Twitter 

Social-Engineer on Twitter 

Social-Engineer on Instagram 

Social-Engineer.org 

Social-Engineer.com 

The Innocent Lives Foundation   

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