In this episode, Jairo Lopez Riestra, Artistic Director of Flâneur, delves into his journey from working at Nike to shaping the identity of a contemporary fashion brand. He discusses the philosophy of systems over goals, the challenges of maintaining a balance between fast-paced trends and timeless creativity, and the innovative spirit that defines Flâneur’s visual identity.

The conversation touches on the impact of technological advancements, like AI, on creativity and workflows. Lopez also emphasizes the importance of thoughtful content creation and maintaining authenticity in a rapidly evolving digital landscape. Listeners gain valuable insights into the mindset required to navigate the fashion industry while staying true to artistic vision and cultural relevance.

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https://flaneur.eu/