Welcome to The Cosmetic Chronicles!

In this episode, I’m diving into the backstory of Benefit Cosmetics, the brand founded in 1970s San Francisco by twin sisters who would change the then-stuffy cosmetics industry with quirky names and girl next door makeup.

Connect with me:

• Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@glowandflowbysarah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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Sources:

• https://www.lvmh.com/en/our-maisons/perfumes-cosmetics/benefit-cosmetics

• https://resources.latana.com/post/benefit-cosmetics-deep-dive/

• https://www.professionalbeauty.com.au/news/benefit-co-founder-dies/

• https://www.benefitcosmetics.com/en-us/about-us.html

• https://www.thebeautyinformer.com/2022/06/benefit-cosmetics.html

• https://www.popsugar.com/beauty/benefit-cosmetics-company-history-44072918

• https://www.perfectcorp.com/business/successstory/benefitbrow

• https://www.figureplant.com/case-studies/benefit-history-wall

• https://www.huffpost.com/entry/benefit-cosmetics-founders_n_1041346

• https://www.yahoo.com/lifestyle/jane-ford-rule-breaker-helped-050126996.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAFgairk-nLDL-WDEJmAcgeeNrP7GK2-YSUOuwflWJKIuY6qYWHqbXuWm2tlhil2x0j1m_EyFCYV13J0BgFJz6BHZxPka-zGLlDbewQ-L5TmnsF2l18G1wIhuOxtMn1__Utv2iYWhqNivXxWUe1qxddfMUlKtBc2R7kMDL2BtDUmN

• https://wwd.com/beauty-industry-news/beauty-features/feature/benefit-cofounder-jean-ford-71-remembered-as-disruptor-creative-visionary-1202979411/

• https://en.wikipedia.org/wiki/Benefit_Cosmetics

• https://www.prnewswire.com/news-releases/national-brow-week-benefit-cosmetics-raises-eyebrows-146799615.html

• https://www.allure.com/story/benefit-cosmetics-hoola-bronzer-anniversary

• https://www.allure.com/story/benefit-cosmetics-hoola-wave-bronzing-balm-review

• https://www.newbeauty.com/benefit-cosmetics-porefessional-hydrating-primer-for-dry-skin-review/

• https://www.allure.com/story/benefit-cosmetics-theyre-real-magnet-mascara-review

• https://www.popsugar.com/beauty/benefit-cosmetics-badgal-bang-mascara-review-44538379

  
  

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  benefit cosmetics, beauty, makeup, everyday makeup, makeup trends, ecommerce, brand evolution, cosmetic trends, beauty journalism, beauty brand, makeup history, cosmetics, success, sales, female founded, marketing strategy, beauty industry