In this episode, I’m diving into Fenty—the beauty brand that launched with 40 foundation shades and quietly challenged every other makeup brand to step up. I explore how our favorite badgal Rihanna built the brand, and how the result led to the now-infamous marketing phrase, “the Fenty effect.”
https://fentybeauty.com/pages/about-the-brands
https://www.lvmh.com/en/our-maisons/perfumes-cosmetics/fenty-beauty-by-rihanna
https://www.bbc.com/news/newsbeat-58084543
https://www.labbrand.com/insights/article/fenty-beauty-brand-journey-the-brave-boundary-breaker.html
https://www.vogue.co.uk/beauty/article/rihanna-fenty-beauty-diversity
https://www.marketingsociety.com/think-piece/how-rihannas-fenty-beauty-delivered-beauty-all
https://en.wikipedia.org/wiki/Fenty_Beauty
https://www.allure.com/story/how-rihanna-fenty-beauty-has-changed-the-beauty-industry
https://www.bigblue.co/blog/fenty-beautys-inclusive-revolution-rihannas-582m-impact
https://kendobrands.com/
https://kendobrands.com/pages/fenty-beauty
https://gamutpackaging.com/blogs/news/how-rihannas-fenty-beauty-revolutionized-inclusivity-in-packaging-design?srsltid=AfmBOoqAnj6fA3rQxznAujEAVI_9myI2tYEVtCmv0oSacL3lnUMsCenC
https://wwd.com/fashion-news/fashion-scoops/rihanna-fashion-beauty-empire-fenty-1203679052/
https://www.forbes.com/sites/celiashatzman/2017/09/08/rihannas-makeup-line-fenty-beauty-makes-its-debut/
https://www.adweek.com/commerce/fenty-beauty-makeup-industry-rihanna-revolution/
https://cosmeticsbusiness.com/lvmh-is-reportedly-exploring-a-sale-of-its
https://www.beautyindependent.com/what-buyer-could-reignite-fenty-beauty-star-power/
https://abby-maribe.shorthandstories.com/fenty-beauty-secrets-behind-its-success/
https://www.theatlantic.com/entertainment/archive/2019/06/rihannas-fenty-line-kwame-brathwaite-grandassa-models/591199/
https://www.upworthy.com/its-no-small-thing-that-fenty-beauty-offers-so-many-colors-rihanna-explains-why
https://fashionista.com/2017/10/vogue-conference-rihanna-fenty-beauty-puma
https://us.fashionnetwork.com/news/Rihanna-unveils-debut-fenty-beauty-collection,865734.html#hermes
https://www.bustle.com/p/tarte-shape-tape-foundations-shade-range-isnt-up-to-the-internets-standards-7911888
https://www.wvtm13.com/article/rihanna-pregnant-super-bowl-fenty-setting-powder/42892654
https://www.retaildive.com/news/three-years-after-fenty-beauty-rihanna-debuts-fenty-skin/582869/
https://www.vogue.in/beauty/content/heres-how-rihanna-fenty-skin-is-disrupting-the-skincare-industry
https://www.nylon.com/beauty/everything-you-want-to-know-about-fenty-skin
https://highxtar.com/en/lvmh-considers-selling-its-stake-in-fenty-beauty/
https://www.vogue.com/article/the-new-york-liberty-athletes-will-now-wear-fenty-beauty
https://pagesix.com/2025/10/14/style/rihanna-fenty-beauty-foundation-lands-in-times-best-inventions-hall-of-fame/
https://www.cbinsights.com/investor/kendo-brands
https://www.crunchbase.com/organization/kendo-holdings
https://www.glamour.com/story/covergirl-trublend-matte-made-foundation-40-shades
http://beautydirectory.com.au/news/beauty/maybelline-new-york-announces-foundation-shade-expansion