Winning Standards

Ep. 14 - Do you really understand your customer?


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In this episode, Michael Mojo (@MichaelMojo00) talks about demographics vs psychographics and why it's something that a lot of business owner's don't think about that could be costing them millions not only in revenue, but stress, frustration and bottlenecks.

Tune in for Michael's top questions you need to know as a business owner to really understand your customer and how this will revolutionise your thinking when it comes to marketing.


Welcome to The Underestimated Entrepreneur Podcast where I share mindset, lifestyle and business hacking tips, tools and some painful lessons along my journey from growing my businesses and also working with some of the top entrepreneurs, business leaders and professional athletes.

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    Winning StandardsBy Michael Mojo