What worked two or three years ago is not working today. My friend Serah D'Laine is going to explain more about this on the podcast today. She's a branding and marketing expert with a huge personality and love for what she does. In this episode, Serah talks about how your business is about building relationships and trust and making that a part of your personal brand.

Quotes from this episode:
"I had to stop listening to all that because this became louder, like the heart became louder, and I never fully experienced that before. And it was wild and it was scary because it wasn't just mindset and keep moving forward and keep charging. It was, what's this balance between the heart and the mind? What does that look like? What does it look like to not follow what anybody tells you to do?"

"How do you start and know when to trust somebody? If you put that in the same context as you do with your clients, there's no difference. Everything is relationships. So how are you building trust? The same way that you want to build it in romantic intimate relationships or friendships."

You can find Serah at her website serahdlaine.com or on Instagram at @serahdlaine.

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