The Growth of Paso Robles Wine: Insights from the Paso Wine Alliance

In this episode, join J. Lohr VP Winemaking Steve Peck and J. Lohr Marketing Manager Josh Baldovino we sit down with Communication Director Chris Toronto and Executive Director Joel Peterson from the Paso Robles Wine Country Alliance. Explore the journey of Paso Robles as a burgeoning wine region, hear personal origin stories, and discover how the Alliance promotes and protects Paso wines. Learn about the international endeavors, memorable events, and the unique challenges faced by the Paso wine community.

Whether you're a wine enthusiast or just curious, this episode offers a mini masterclass on the magic of Paso Robles wine. Cheers!

Timestamps:

00:51 Meet the PRWCA Team

06:57 Paso Wine Country Alliance Explained

09:05 Growth and Recognition of Paso Wines

21:45 Balancing Consumer and Trade Interests

24:42 The Evolution of Paso's Wine Scene

26:50 J. Lohr's Expansion and Legacy

33:29 New Wine Releases and Techniques

39:08 New Wine Releas

40:13 J. Lohr Rain Catcher Vineyard Insights

45:18 Reimagining Paso Wine Fest

52:48 Future Plans for Paso Wine Alliance

Connect with PRWCA:

https://pasowine.com/

Taste along:

2023 J. Lohr Rain Catcher Vineyard Field Blend

https://www.jlohr.com/wines/2023-rain-catcher-vineyard-field-blend

2021 J. Lohr Pure Paso Proprietary Red Wine

https://www.jlohr.com/wines/2021-pure-paso

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