"There is always a lot of missed communication between the client and the agency. If you don't maintain this parallel dialogue going, you will never be able to manage things." In this episode of 'The Sponge Podcast', Ambi Parameswaran discusses the significance of keen awareness to read smoke signals from a client.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

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