In this episode of The eCom Growth Show, host Dana welcomes Jana Krekic from YLT Translations to discuss the essential role of translation and localization in ecommerce. They delve into the challenges of AI-driven translations, the significance of cultural context in product presentation, and best practices for search engine optimization. The conversation also highlights key differences between marketplaces—especially in Europe and Japan—and provides insights on evaluating product viability in new markets.