Episode Summary

In this episode of The Practice Amplifier, Joanna Sherrow speaks with Gary Bird, founder of SMC National and a leading expert in dental marketing. They explore the evolution of dental marketing, the importance of a data-driven strategy, and the biggest challenges dental practices face in attracting and retaining patients.

Gary shares key marketing metrics every practice should track, the power of community building, and how AI and industry consolidation are reshaping the future of dental marketing. He also discusses why outsourcing marketing can be a strategic advantage for practices that struggle to manage it in-house.

Whether you're a dentist, practice owner, or industry professional, this episode offers valuable insights to help you optimize your patient acquisition strategy and stay ahead of industry trends.

Want to connect with Gary?

https://thegarybird.com/

https://smcnational.com/

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