The Practice Amplifier

We’ve hit a major milestone Episode 20! In this special solo episode, Joanna Sherrow reflects on the journey so far and what’s ahead for The Practice Amplifier Podcast. From conversations with dental and vision professionals to innovators in speech, audiology, and automation, Season 1 laid the groundwork for building thriving, patient-centered practices.

Joanna highlights standout episodes, including:

• Building patient loyalty with Justin from MetricMed

• Exploring Voice AI in patient engagement with Mohan Galati

• The power of emotional intelligence in leadership with Dr. Kinga

You’ll hear how topics like lead generation, client journey mapping, automation, and sustainable practice growth have resonated with listeners and why it’s only the beginning.

What’s Coming in Season 2 (launching June):

• Guest experts in business coaching, automation, and healthcare leadership

• Practical strategies for scaling with AI

• How to lead your practice like a COO (even if you’re still chairside)

• Deep dives into workflows, marketing campaigns, and (yes!) more Voice AI

Opportunities to Get Involved:Want to be a guest or promote your business? Joanna introduces a new offer: professionally produced audio ad campaigns for podcast guests (paid placement). Share your expertise and amplify your visibility.

Let’s Connect:📩 Got a success story? DM or email us, we’d love to hear how the show has impacted your practice. You might even be featured in Season 2!

📱 Follow us on Instagram: @EmpowrSoft

📝 Don’t forget to subscribe, rate, and leave a review — it helps us reach more small practice owners like you!

In this episode of The Practice Amplifier, we’re joined by Jessica Hundley, a board-certified speech-language pathologist and founder of Kentucky Therapy Solutions. Jessica walks us through her inspiring journey of starting her own practice, driven by a passion for helping children thrive through early intervention and family-centered care.

🔍 What You'll Learn in This Episode:

• Jessica’s path to launching Kentucky Therapy Solutions

• The role of early intervention in pediatric speech and feeding therapy

• The variety of services offered: speech therapy, feeding therapy, and lactation support

• How Jessica manages referrals and builds trust with local providers

• Hiring challenges and how she’s created a strong, mission-aligned team

• The benefits and growth of teletherapy in expanding access to care

• The critical role of parent involvement and community connection in effective therapy

• Jessica’s vision for the future of her practice and the communities she serves

💡 This episode is packed with insights for practice owners, therapists, and anyone interested in delivering high-quality, client-focused care in today’s evolving healthcare landscape.

📍 Connect with Kentucky Therapy Solutions:
Website: https://kentuckytherapysolutions.com/Instagram: https://www.instagram.com/ky_therapysolutions/Facebook: https://www.facebook.com/kentuckytherapysolutions

In this powerful episode, we’re joined by Dr. Ben Friberg, who takes us on a remarkable journey from the construction industry to becoming a successful dental practice owner. He opens up about the lessons he's learned along the way highlighting the key roles that leadership, effective systems, and intentional marketing play in building a thriving, patient-focused practice.

Dr. Friberg shares how integrating a therapy dog into the clinic has transformed the patient experience, easing anxiety and deepening trust. We also dive into how technology and AI are shaping the future of dentistry and why dentists should embrace these tools, not fear them.

With a strong focus on work-life balance and creating a fulfilling workplace culture, Dr. Friberg offers actionable insights for fellow dentists looking to grow sustainably, lead with heart, and find purpose beyond the chair.

Before we wrap, Dr. Friberg gives us an exclusive preview of his upcoming book, The Seven-Figure Practice Blueprint, which offers a step-by-step roadmap for building a high-performing dental practice.

Highlights & Takeaways

• Leadership is about building a positive, empowered team culture.

• Structured systems are the foundation of scalable and sustainable growth.

• Personal branding and patient-centric marketing set practices apart.

• AI and technology are tools to improve, not replace, the dental experience.

• Therapy dogs can significantly reduce patient anxiety in clinical settings.

• Work-life balance is a must—not a luxury—for dental professionals.

• Coaching and mentorship are essential to accelerating both practice and personal growth.

• Documented systems help maintain consistency, especially during staff transitions.

  
  

Dr. Friberg’s Upcoming Book
The Seven-Figure Practice Blueprint is your essential guide to building a modern, purpose-driven dental practice. Learn more and pre-order at: drbenfriberg.com/book

Ready to Elevate Your Practice?If you're a dentist ready to scale your leadership, clinical excellence, and community impact Dr. Friberg offers personalized one-on-one coaching and an exclusive mastermind designed just for you.
Join the movement at: drbenfriberg.com

Looking for a Dentist in Wilmington, NC?
Experience exceptional care at Thrive Family Dental, where innovation meets compassion.
Book your visit at: thrivefamilydental.com

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In this episode, Doug Baker shares how Dental Protection Group is transforming the dental industry through an innovative five-year dental warranty program. He explains how this unique approach benefits both patients and dental practices by enhancing patient trust, increasing retention, and offering financial advantages to practices. Doug also delves into the claims process, how easy it is for practices to get started, and the exciting future of dental warranties in the U.S., Canada, and Europe.

Key Takeaways

• Dental Protection Group offers a five-year dental warranty to support patient care and build trust.

• The program is mutually beneficial—protecting patients while helping practices grow.

• Streamlined claims process: Payments to practices are made within 24 hours.

• Warranties help retain patients by encouraging regular check-ups and ongoing relationships.

• Available across the U.S., Canada, and Europe.

• Dental practices enjoy tax benefits and potential financial growth through the program.

• Integration is fast and easy, taking less than a minute to activate.

• Upcoming innovations include new tax strategies to enhance benefits for practices.

✨ Episode Summary:

In this episode of The Practice Amplifier, we sit down with the compassionate and trailblazing Dr. Jessica Kress, founder of Commonwealth Smiles. From launching her practice right out of dental school to becoming a top-recognized dentist in her community, Dr. Kress shares her story of resilience, innovation, and heart-led leadership in the field of dentistry.

She opens up about balancing her role as a mom and a practice owner, the importance of inclusivity in healthcare, and why she’s passionate about mentoring future dentists. You’ll also hear about her unique approach to emergency dental care, how she’s using advanced technology to enhance patient comfort, and the inspiring community initiatives she’s spearheading including the impactful Gift of Smiles.

Whether you're in the healthcare space, a dental professional, or simply love stories about service and leadership, this episode is packed with heart, wisdom, and takeaways you won’t want to miss.

🎧 Listen Now and be inspired by how Dr. Kress is reshaping the dental experience one smile at a time.

Contact:

Commonwealth Smiles

2351 Huguenard Dr., Ste. 100 Lexington, KY 40503

(859) 276-4537

Follow:

Facebook: https://www.facebook.com/commonwealthsmiles

Instagram: https://www.instagram.com/commonwealthsmiles/

👉 Don’t forget to subscribe, rate, and share this episode with a friend in healthcare or someone passionate about making a difference in their community!

Summary:

In this insightful episode, host Joanna Sherrow sits down with Janan Sarwar, a pharmacist turned entrepreneur and book publishing expert. Janan shares her remarkable transition from healthcare to publishing, driven by personal challenges and a passion for storytelling. She introduces the innovative idea of books as business cards, explains different publishing pathways, and sheds light on the realities of book sales. Throughout the conversation, she emphasizes the value of mentors, sponsors, and continuous learning, especially for professionals navigating career changes. If you’ve ever thought about writing a book or exploring new opportunities beyond your primary profession, this episode is packed with valuable insights!

Connect with Janan Sarwar:
📌 Website | https://www.bookjanan.com/📌 LinkedIn | https://www.linkedin.com/in/janansarwar/

Enjoyed this episode?

Don’t forget to subscribe, leave a review, and share it with someone who might find it inspiring!

Episode Summary

In this episode of The Practice Amplifier, Joanna Sherrow speaks with Gary Bird, founder of SMC National and a leading expert in dental marketing. They explore the evolution of dental marketing, the importance of a data-driven strategy, and the biggest challenges dental practices face in attracting and retaining patients.

Gary shares key marketing metrics every practice should track, the power of community building, and how AI and industry consolidation are reshaping the future of dental marketing. He also discusses why outsourcing marketing can be a strategic advantage for practices that struggle to manage it in-house.

Whether you're a dentist, practice owner, or industry professional, this episode offers valuable insights to help you optimize your patient acquisition strategy and stay ahead of industry trends.

Want to connect with Gary?

https://thegarybird.com/

https://smcnational.com/

Loved this episode? Subscribe to The Practice Amplifier and leave a review to help more dental professionals grow their practices with smart marketing strategies!

This episode is brought you by EmpowrSoft (Your All In One Software Solution Provider and AI Voice Expert)

Learn more about EmpowrSoft today: empowrsoft.com

In this episode of The Practice Amplifier, Joanna Sherrow sits down with Justin from MetricMed to explore his journey from finance to digital marketing, with a focus on the dental industry. They discuss the challenges and opportunities in dental marketing, the importance of authenticity, and how MetricMed sets itself apart by acting as a strategic partner rather than a traditional agency.

The conversation delves into integrating traditional and digital marketing, the importance of adaptability in a rapidly evolving landscape, and the role of AI in enhancing patient engagement. Justin shares valuable insights on effective marketing strategies for dental practices, emphasizing targeted marketing, leveraging existing patient relationships, and fostering community involvement. He also offers practical advice on selecting the right marketing agency and highlights the significance of transparency and long-term business relationships.

Takeaways:

• Justin transitioned from finance to digital marketing after launching his own kayak business.
• The dental marketing industry is saturated but often lacks transparency and authenticity.
• Many agencies set unrealistic expectations for dental practices.
• MetricMed prioritizes being a strategic partner over a traditional agency.
• Understanding the financial side of dental practices is essential for effective marketing.
• Traditional methods like mailers can still be effective, depending on the target market.
• Digital marketing offers superior tracking and data analysis compared to traditional approaches.
• Empowering and training in-house marketing teams can lead to better results.
• Retargeting ads improve the performance of Google and Facebook advertising.
• A clear, strategic marketing plan is crucial for success.
• Location and demographics should drive marketing decisions.
• Existing patient relationships can be leveraged for referrals and retention.
• Digital marketing provides a cost-effective solution for new practices.
• Community engagement is essential for building local awareness.
• AI can optimize processes but should complement, not replace, personal interactions.
• Choosing a marketing agency that aligns with your practice’s culture is key.
• Transparency in agency-client relationships builds trust.
• Long-term relationship building leads to sustained business growth.
• Keeping your website updated is crucial for maintaining relevance.
• Asking the right questions helps ensure the best fit when selecting a marketing partner.

Chapters:

00:00 – From Finance to Digital Marketing: A Journey
02:53 – Navigating the Dental Marketing Landscape
05:48 – The Strategic Partnership Model in Healthcare Marketing
08:57 – Blending Traditional and Digital Marketing Strategies
11:55 – Adapting to Rapid Changes in Marketing
14:49 – Empowering In-House Marketing Teams
18:08 – Effective Advertising Strategies for Dental Practices
21:02 – Targeted Marketing Strategies for Dental Practices
22:15 – Leveraging Existing Patient Relationships
24:31 – Effective Marketing for New Dental Practices
25:43 – Innovations in Dental Marketing: AI and Automation
28:16 – Choosing the Right Marketing Agency
30:54 – Building Long-Term Relationships in Business

Tune in to gain actionable insights and learn how to refine your dental marketing strategy for long-term success!

Check out Justin :

Facebook: https://www.facebook.com/MetricMed

Website: https://metricmed.com/

Email: [email protected]

Summary

In this insightful episode, we sit down with Dr. Kinga Mnich, an international social psychologist and leadership expert, to explore the power of emotional intelligence in personal and professional success. Dr. Kinga shares how emotions shape decision-making, the cultural influences on emotional expression, and the importance of curiosity in understanding ourselves and others.

She also delves into the challenges of navigating emotions in leadership, the evolving concept of identity, and how both men and women experience emotions differently due to societal norms. This conversation offers practical strategies to develop emotional awareness and create environments where emotions can be expressed safely.

Takeaways

• Emotional intelligence is crucial for personal and professional success.
• Understanding emotions can lead to more aligned decision-making.
• Cultural backgrounds influence how we express and perceive emotions.
• Leaders should create environments where emotions can be expressed safely.
• Curiosity drives deeper understanding of oneself and others.
• Anger can be a healthy signal for boundary setting.
• Identity is fluid and evolves with experiences and learning.
• Emotions should be seen as guides rather than judgments.
• Men and women experience and express emotions differently due to societal norms.
• Resources and workshops can aid in developing emotional intelligence.

Chapters

00:00 Introduction to Dr. Kinga's Journey

03:01 The Importance of Emotional Intelligence06:12Cultural Perspectives on Emotions

08:49 Navigating Emotions in Professional Settings11:52The Intersection of Logic and Emotion

14:48 Masculinity and Emotional Expression

17:55 Research on Identity and Emotions

20:49 Leadership and Emotional Awareness

24:09 Curiosity as a Tool for Growth

27:00 Resources for Emotional Development

Dr. Kinga’s Profile linkedin.com/in/drkingamnich

Website kingamnich.com 

Email [email protected]

🎧 Listen now and start mastering your emotions for a better life and leadership!

Summary:

In this episode we interview Krystle Maynard, a former ICU nurse turned entrepreneur, who shares her journey into the world of functional medicine and wellness. Krystle discusses her transition from critical care to founding Vita Oasis, a wellness clinic offering IV therapy and weight loss management. The conversation explores the importance of patient-centered care, the shift towards preventative healthcare, and the challenges and successes of running a business in the wellness space. Krystle emphasizes the need for accurate information in the age of social media and the importance of empowering patients to take control of their health.

Takeaways

• Helping people has always been my core motivation.
• Transitioning to entrepreneurship was a significant pivot for me.
• Patient-centered care is crucial in healthcare.
• Social media can spread both helpful and harmful health information.
• It's important to educate patients about their health options.
• Preventative care is becoming more recognized and valued.
• Patients should feel empowered to ask questions about their care.
• Success stories from patients can be incredibly rewarding.
• Understanding your scope of practice is essential for healthcare providers.
• Continuous learning is vital in the healthcare field.

Visit Their Website: www.vitaoasisinfusionwellness.net

Available on IG and Facebook:

@vitaoasis_infusion_wellness

TikTok: @vitaoasis_ky