Sign up to save your podcasts
Or
Share Ep. 14 – Your L&D Team Needs Marketing Skills – Ashley Sinclair
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Ep. 14 – Your L&D Team Needs Marketing Skills – Ashley Sinclair
Ashley Sinclair is the Managing Director at MAAS Marketing and has spent almost ten years working in marketing for the learning and development (L&D) sector. She encourages people in L&D to use marketing techniques to improve their work, and also co-hosts a podcast called Marketing for Learning to share ideas on how to make L&D better.
____
Chapters
00:00 - Ashley's intro and snowboarding
05:08 - L&D is wasting it's budget on useless resources
09:27 - Marketing for learning is the same as marketing for products
14:45 - Start by auditing what's in your resource library
20:08 - Building out a marketing plan
32:33 - Wrapping up the process of building a marketing plan
45:15 - Pro tip: forget training and think about the people
____
🖐🏽 Key Takeaways:
1. L&D has a huge need for marketing within the organization. Employees often don't know about certain resources that are available because this hasn't been clearly communicated to them.
2. Drop the assumption that employees want to learn and will be able to help themselves. L&D needs to understand their audience and develop solutions that meet that need.
3. Take stock of the instructional resources that are available and understand what the experience is like for your users. This is an easy opportunity to assess what is working, what can go, and what needs updating.
____
📚 Resources:
Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashsinclair/
MAAS Marketing: https://www.maas-marketing.co.uk/
____
🤔 About the Host
Kevin Alster leads the learning team at Synthesia focusing primarily on product education and client services.
With over a decade of experience in education and learning, he has moved from the classroom and into tech to help people create and communicate better through video.
He has been developing enterprise and branded learning solutions in organizations such as General Assembly, The School of The New York Times, and Sotheby’s Institute of Art.
____
🧑🏽🏫 Check out the Synthesia Academy here:
https://www.synthesia.io/academy 🗣
Or get in touch with me on LinkedIn
____
View all episodes
By Video Learning LabAshley Sinclair is the Managing Director at MAAS Marketing and has spent almost ten years working in marketing for the learning and development (L&D) sector. She encourages people in L&D to use marketing techniques to improve their work, and also co-hosts a podcast called Marketing for Learning to share ideas on how to make L&D better.
____
Chapters
00:00 - Ashley's intro and snowboarding
05:08 - L&D is wasting it's budget on useless resources
09:27 - Marketing for learning is the same as marketing for products
14:45 - Start by auditing what's in your resource library
20:08 - Building out a marketing plan
32:33 - Wrapping up the process of building a marketing plan
45:15 - Pro tip: forget training and think about the people
____
🖐🏽 Key Takeaways:
1. L&D has a huge need for marketing within the organization. Employees often don't know about certain resources that are available because this hasn't been clearly communicated to them.
2. Drop the assumption that employees want to learn and will be able to help themselves. L&D needs to understand their audience and develop solutions that meet that need.
3. Take stock of the instructional resources that are available and understand what the experience is like for your users. This is an easy opportunity to assess what is working, what can go, and what needs updating.
____
📚 Resources:
Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashsinclair/
MAAS Marketing: https://www.maas-marketing.co.uk/
____
🤔 About the Host
Kevin Alster leads the learning team at Synthesia focusing primarily on product education and client services.
With over a decade of experience in education and learning, he has moved from the classroom and into tech to help people create and communicate better through video.
He has been developing enterprise and branded learning solutions in organizations such as General Assembly, The School of The New York Times, and Sotheby’s Institute of Art.
____
🧑🏽🏫 Check out the Synthesia Academy here:
https://www.synthesia.io/academy 🗣
Or get in touch with me on LinkedIn
____