OnBase: Smashing Sales and Marketing Misalignments

Ep. 141 | Becoming Operationally Savvy. Ft. Jennie Leigh, Akamai Technologies


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In this episode, Jennie Leigh talks about “Becoming Operationally Savvy”. She explains why to have the strategic and inspirational people on the team and how to determine Marketing ROI. She also elaborates the need for transparency between teams to understand each other's workflow to be on the same page even when they are working on the goal through a different process.

Contact Jennie Leigh | Follow us on LinkedIn.

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OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase

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